Some of my own analysis of the VR market growth based on the feedback I gathered from the international clients I met. I saw there is a lot of VR 360 video
growing in the market. Especially in China. Almost everything on earth
has been made into a 360 video. You will see this expansion growing very
fast. Everyone will copy each other. Soon audience will get bore of it.
How different can it be? (Unless it is meant for architecture
visualization) Soon it will just look like another QT VR.
Base on my analysis, if you are doing VR.
You should start looking at interactive VR that allows audience to
navigate and interact. Allow multiple user. (That is what we are testing
in house) The way you plan for the storyboard and the way you tell the
story must also be different. I have seen many videos only have events
happening in front. If you look around, there is nothing happen on the
left, the right and behind. It defeats the purpose of having VR around.
I also see the potential platform for
growth to be cheaper goggles working with smart phone. If it is
expensive goggles with expensive machines and troublesome setup. I am
not sure if that is going to take off.
The other thing I see it coming is light
glasses that serve as goggles for both VR and AR to be paired with smart
phone coming in. (wireless) I heard Apple is already working on
something like this. This should be the future.
VR will create a whole new opportunity for the animation industry. Hope the thoughts help you to plan forward for your business.
Richard Goldman, Executive Vice President Global Distribution – Jim Henson Company
Michael Carroll – Wild Brain
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